Lumedia creates powerful integrated marketing strategies
and plans to drive customer acquisition and retention

At Lumedia, we create integrated marketing strategies and plans to dramatically improve our clients’ business. The focus of our integrated marketing consulting services is “outside-in” -understanding customers, aligning online and offline touchpoints, then activating integrated marketing plans to acquire and retain customers.

We work with clients in three core integrated marketing consulting service areas to:

• Understand the customer experience, including gaining deep insight into how customers and potential customers interact with your category and brand. This involves looking at interactions and decision points across the entire purchase process. Consulting frameworks include:
  
  
•  Customer Personas to “bring to life” alternative customer archetypes within your category. These fictional representations provide insight into various customer segments, what motivates them and causes them to engage-or not engage with-your brand
  
  
•  Customer Journey mapping to understand when and how to best reach customers to influence their decisions. Emphasis is on understanding the purchase process: how do customers consider, evaluate and purchase? Do they rely more on traditional “push” marketing or on inbound “pull” marketing through integrated marketing, social media marketing and search marketing?
  
•  Align the touchpoints strategy and plan.  Drawing on customer experience learning, we help clients align the flow of offerings with touchpoint interactions and messaging.  This involves planning the marketing mix and messaging across channels and marketing tactics (e.g., website, social media marketing, search marketing, email campaigns, mobile, face-to-face)
  
  
• Activate the touchpoints strategy and plan through integrated offline and online marketing plans.  With the Internet as the hub of inbound marketing programs, customers rely on it to evaluate brands during their decision journey.
  

From strategy – to program development – to analytics and optimization, Lumedia helps develop integrated marketing plans to drive growth through integrated marketing consulting services.  Please use our contact form for additional information on integrated marketing strategy and planning.