How to recognize success and quantify awareness.

Social media marketing engines are well designed and easy to access, thanks to Facebook, Twitter, Google+, and others. Implementing “back-end” processes is also fairly straight forward, including site integration, tracking and content management (as evidenced by simple the plug-ins and widgets on this site).  So, if technology is not the issue, what’s inhibiting companies from launching successful social media marketing?   We find four key success factors are necessary for successful social media marketing:

• Start with a plan, not tactics.  A good place to start is answering the questions that are asked earlier.  The answers to these will go a long way in helping develop the strategy
  
  
• Listen first, respond second.  Successful social media marketing programs involve “getting” and “giving”.  Initially, you should spend more time getting information, so you’re equipped to give your readers something of value
  
  
• Commit resources to be successful.  Having a dormant social media program – with gaps of weeks, months and longer between blogs or posts, is all too common.  To avoid this, you need to be very clear about who, what, where, when and how content will be created. This is perhaps the single biggest issue that dooms social media marketing programs
  
  
• Integrate social media marketing with other digital efforts, and plan and track accordingly, which requires a confirmed touchpoints strategy and plan
  

Lumedia can help develop the social media marketing objectives, strategy, plan, tactics and measurement processes.  Contact us to discuss your needs.