Lumedia is a full-service marketing agency that specializes in demand generation, lead management, and ROI-based marketing. Our clients are primarily B2B high-tech companies, but also include well-known names in venture capital, education, and health care.

From our offices in Orange County, Lumedia develops custom, response oriented marketing strategies that help our clients meet a specific sales or marketing objectives, typically associated with areas such as:

• Demand generation & customer acquisition
• Lead management & lead nurturing
• Product & company awareness
• Installed base & customer marketing
• Product & company launches
• Event promotion (ex: Webinars, customer training, user conferences)

Lumedia approaches every client engagement from a unique, consultative, results oriented perspective. Leveraging our years of interactive marketing expertise, we tailor strategies to meet the needs of each client’s unique audience, technology, and marketing goals.

Marketing is most effective when strategies are based on research, metrics and business intelligence.  We incorporate a metrics based “response to revenue” tracking approach that captures the effectiveness of our marketing programs.  This gives our clients a clear view of all their marketing activities and the ability to measure their effectiveness at a glance.  At Lumedia, we strive to adopt a more long-term approach that seeks to optimize response, lower cost of acquisition, and achieve a consistent flow of responses, qualified leads, and sales opportunities.

Methodology

Each Lumedia client engagement follows a unique 5-step process:

1. Gain a thorough understanding of your business, audience, technology, and goals.
2. Develop a custom plan, from a single program to a series of ongoing campaigns, designed to uniquely address your objectives and market challenges.
3. Design a media strategy that serves to target your precise audience, leveraging our extensive experience as well as knowledge of what’s working for other companies in your sector.
4. Develop targeted creative that supports your brand and generates maximum response from those prospects most likely to have the need your product or solution can solve.
5. Track and monitor every aspect of the campaign and optimize the campaign as necessary to maximize return.

Capabilities

Lumedia provides closed-loop, comprehensive services that take our clients from campaign strategy, creative, and media planning, through production coordination, project management, and if needed, campaign tracking, reporting, and lead nurturing. A partial list of our capabilities includes:

• Market and marketing research
• Program & campaign strategy
• Comprehensive project management & vendor coordination
• Media research, planning, and placement
• Website, microsite and landing page development
• Social media
• Search marketing
• Email marketing
• Multimedia and video marketing
• Display advertising
• Mobile marketing
• Copy writing & design
• Print
• Webinar broadcast coordination & online event management
• Lead nurturing & deal acceleration programs

Client list (partial)

› UCLA / Mobile Banking Solutions
› NASA / Medical Claims Clearinghouse
› SafeNet / Business Management Software
› SiteCore / Web Content Management System
› ThreatMetrix / Device Identity & Online Fraud Prevention
› UC4 / Job Scheduling & Workload Automation